Like it? Share it!
07 June 2022
Over the last few years, we have cemented ourselves as the preeminent provider of news in the fire industry. We are always appreciative of our members and the wider industry resharing our news and content.
LinkedIn is an extremely important channel, enabling us to not only engage with our members and the UK fire industry, but also to promote fire safety, best practices and guidance to a global audience.
With the support of both our members and the wider industry, our LinkedIn has grown exponentially over the last few years, we currently have over 32,500 followers in the platform, this is a gain in over 17,000 followers since July 2019.
We hope to continue this growth over the next few years and are asking for your support in doing so. We have created an easy-to-follow guide on how you can help share our informative, valuable and free content.
How to Share our Content on Social Media:
Search ‘Fire Industry Association’ on LinkedIn and click follow to make sure you don’t miss out on any important FIA updates.
To share our posts on LinkedIn:
- Click Share under the posts you want to share.
- In the Share pop-up, write a comment (hopefully supporting the FIA) or use ‘@’ to mention people or companies.
- You can also use hashtags ‘#’ (more on this below)
- Select who you want to share the post with.
- Click post in the bottom right corner.
Search for @thefireindustry on Facebook to stay up to date with all things FIA.
To repost our posts on Facebook:
- Open our page and locate the post you wish to repost.
- Scroll down beneath the post and click Share.
- On the top left of the post pop-up click the drop-down and select where you want to repost the post.
- Add any comments you wish to the post.
- Click Post.
Search for @FireIndustry on Twitter and click follow to stay up to date with all things FIA.
How to Retweet (reshare)
- Click the Retweet button on the post you with to reshare.
- A pop-up will show you the tweet you’re about to Retweet.
- Click the Retweet button.
The tweet will now be shared with all your followers.
How to Quote Tweet (share and comment)
- Click the Retweet button.
- Click Retweet as Quote Tweet.
- Add your own comment and click the Retweet button
The tweet will now be shared with your followers as a Quote Tweet.
Hashtags on social media are a fantastic way to grow the views and engagements of a post. Social media users are able to follow hashtags to ensure they never miss out on posts regarding content that is of interest to them.
At the FIA we consistently use a number of hashtags and we strongly encourage both our members, and the wider industry to do the same when engaging with any of our content on social media. We have created an easy-to-follow guide on FIA hashtags below:
The FIA has a range of departments and Councils, as a result, we ask that when you share any of our content or tag us in a post, you use the hashtag that is relevant to the content of the post.
- Any News Content - #FIANews
- Membership - #FIAMembership
- Training - #FIATraining
- Technical - #FIATechnical
- Miscellaneous Events - #FIAEvents
- Fire Industry Manufacturers Exhibition (FIM Expo) - #FIMExpo
- FIA Conference - #FIAConference
- Internet of Things (IoT) - #FIAIoT
- Fire and Rescue Equipment and Services (FRES) Council - #FIAFRES
- Export Council - #FIAExport
- Extinguishing Council - #FIAExtinguishing
- Fire Detection and Alarm (FD&A) Council - #FIAFDA
- Fire Risk Assessment Council - #FIARiskAssesment
- Fire Engineering Council - #FIAEngineering
- Services Council - #FIAServices
Licencing to share content
If you are sharing any articles originally published in UK newspapers, magazines or online on a company social media account, you need a license – possibly even two – one from the Newspaper Licencing Agency (NLA) and one from the Copyright Licensing Agency (CLA).
The NLA and CLA exist to protect the intellectual property of the publisher and collect royalties on their behalf if there’s a breach. If you break the law, you will be fined which will be backdated to cover every breach of copyright.
So, what can you share from your company’s account?
- If you have the correct license, then you can share our content.
- If the article is solely written by the FIA and does not have the word 'Source' at the bottom you can share it as and where you like without any licenses.
- If you don’t have the correct licenses, then you can look at the bottom of the article for the word Source. If you see this it means that unfortunately, you cannot share it because it means that we are, to some extent, quoting another piece of content. We are able to do this as we have both the NLA and CLA license.
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