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30 May 2022
Do you want to spread the word about your fire safety business, but don't have a marketing person or the budget to start any major advertising initiatives? Don’t let your reservations about advertising keep you from publicising the incredible work you do to keep people safe.
Here are four ways to advertise your fire safety business without hiring an agency or shelling out thousands of pounds.
- Gather customer reviews
The best way to spread the word about your business is via word of mouth. Get your customers talking about your services by asking for reviews upon service completion. Whether you’re on Google, Yelp, Trustpilot, Checkatrade or any other reviewing platform, getting reviews from your customers is a great way to advertise your services and add credibility to your business name.
While your customers may not always write you a review the moment you ask, you can send follow up emails or include a reminder at the bottom of service receipts or invoices to let them know that customer reviews are important to you.
- Grow your social media pages
You will have to put in the effort to regularly post, but if you share photos of completed projects, staff and company events you will see your social following grow.
Building your online presence is a great way to expand your reach. Take notes from our friends over at Art of Smart whose social media game is on fire!
- Share your knowledge
Do you know a lot about fire prevention? Do you have years of experience managing fire protection installation projects?
Share your knowledge with a wider audience to point them back to your business! By sharing a story about your experience with others, you are not only establishing credibility, but you are also helping your name or business get seen.
- Network within your industry
Networking is another great way to use word of mouth to advertise your business. Join national or local associations and attend their events. You never know who you may connect with to help spread the word about your services. Additionally, you’ll learn a lot and gain insights to help develop your skills and your business.
If you start with these four tools for advertising your business, you’ll be well on your way to increasing your business’ visibility and credibility. Check out simPRO for more insights on how to grow your fire safety business.
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