11 November 2025

Overview
The Fire Industry Association are going to the Fire Safety Event Asia and are delighted to invite members to join the exclusive FIA Pavilion at FSEA 2025 in Singapore. Organised by Nineteen Group as part of the Safety & Security Asia series, FSEA is the premier gathering for fire‐safety professionals across South-East Asia.

Event Details

• Dates: 11-13 November 2025
• Venue: Marina Bay Sands Expo & Convention Centre, Singapore
• Location: Booth #1701 (87 sqm FIA Pavilion); expansion space available at Booths 1601–1609 (90 sqm)

FIA Member Rates:

Option	Package	Cost
1	Enhanced 15sqm shell scheme booth	S$12,984
2	Enhanced 9sqm shell scheme booth	S$8,190
3	Pod stand	S$4,499
4	Printed graphic visual representation on the walls of the FIA 18sqm stand (no product or floor space)	S$1750

*¹ Options 1,2 & 3 all include a mandatory marketing package and event insurance.  For option 4 this is not available or required.

*² Marketing Package - The marketing package consists of the Marketing Toolkit, Online Exhibitor Listing, Official Show Guide Entry, Social Media Support & Lead Scanner App

^*3 Exhibition Insurance - To protect the exhibitor, fellow exhibitors and visitors, insurance cover will be arranged on your behalf as a participating Exhibitor under our Organiser Insurance policy in return for payment by you of this fee. By providing evidence of adequate alternative Minimum Cover in respect of Public Liability in accordance with an agreement, you will be entitled to a credit in respect of the Insurance Participation fee/ Exhibition Insurance

Book your place today by emailing [email protected] and state the option you would like to book. Upon reciving this emial the FIA will then issue you with a booking form and contract to sign. 

Entitlements for Booths and Pod Stands:

 

Event Floorplan:

(The FIA Pavilion is located in prime position facing the entrance to Hall C)

 

 

 

 

 

 

 

 

 

 

Breakdown of the FIA Pavilion:

Example of Option 3 Pod Stands:

(please note this is an example only and actual product may vary from the image below)

Why Exhibit: 

Access to a Rapidly Growing Market

• Singapore is the region’s hub for fire‐safety innovation, with stringent regulatory standards and a pipeline of high‐profile infrastructure projects (e.g. Changi Airport expansion, new residential developments).
• Malaysia is investing heavily in urban regeneration and high‐rise construction, driving demand for advanced detection, suppression and evacuation solutions.
• Wider SE Asia (Indonesia, Thailand, Philippines, Vietnam) is witnessing double‐digit growth in fire‐safety equipment imports, driven by new building codes and rising safety awareness.
• British Standards are heavily used and highly influential throughout the region.

Targeted Decision-Maker Audience

• Over 5,000 qualified visitors expected, including fire‐service chiefs, facility managers, contractors and government officials from across the region.
• Direct engagement with buyers actively sourcing products and services—from alarm systems to sprinklers, passive protection and digital monitoring.

Strengthen Brand Presence

• Position your company alongside leading UK innovators in a dedicated FIA Pavilion, with bespoke UK branding and enhanced shell scheme design.
• Benefit from FIA’s exclusive marketing package: priority listing, two dedicated email blasts, social‐media shout-outs, and a full-page advert in the Official Event Guide.

Generate High-Quality Leads

• Onsite lead‐scanner to capture contacts effortlessly.
• Follow‐up support via FIA’s social-media channels and post-show mailings.
• Revenue-sharing incentive: FIA exhibitors benefit from 10% of space-sales revenue and bonuses for sold-out pavilion blocks.

Network & Knowledge-Share

• Feature in a pre-event video interview and press releases to position your business as a thought leader.
• Access to seminars and roundtables on regional fire codes, smart building integration, and next-gen suppression technologies.
• Travel allowance for one FIA member to attend FSEA 2025, facilitating face-to-face meetings with key stakeholders.

Booking: 

Book your place today by emailing [email protected] and state the option you would like to book. Upon reciving this emial the FIA will then issue you with a booking form and contract to sign. 

Please note that places will be awarded on a first come first served basis - book today to avoid missing out!