Global fire systems leader Advanced has appointed a new business development manager for South East Asia.

Vietnam-based Le Thanh Tin joins the company after many years working in technical sales for a major competitor. Tin is charged with further developing Advanced's business in the Association of Southeast Asian Nations (ASEAN) region and Hong Kong.

Ian Thompson, Sales Director for Advanced, said: "Our business in SE Asia has been growing for some time and, following a new regional growth strategy, we're delighted to appoint Tin. He has a unique set of skills that emphasise both the technical and service advantages Advanced offers the market."

Speaking about his new challenge, Tin said: "The ASEAN region presents great opportunities for Advanced as it comprises well-established, high-growth countries as well as rapidly developing nations. The region also allows the use of both UL and EN systems, offering huge benefits to local customers when they switch to Advanced, as many other suppliers offer products compliant with only one of the standards."

He continued: "I can already see many benefits in Advanced products that will appeal across the region. The product range is wide and the system is extremely stable and reliable. We also offer many features unavailable elsewhere, such as false alarm management and emergency light testing and monitoring. There is great potential for growth for both us and our customers."

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