The CIM recently did a survey with both marketers and consumers on what practices we think are acceptable on social media. The results were somewhat shocking; what marketers think is okay, consumers do not.
1 in 5 consumers have seen brands behaving unethically online. Nearly half of consumers questioned threatened to boycott businesses that manipulate social media. As marketers we have a responsibility to make sure we behave ethically across all social media platforms; if we don’t we will alienate consumers and we will run the risk of increased legislation.
The CIM has published a report with the full details from the survey. It’s well worth a read>>
And they have published the 10 Commandments of Social Media:
• Define and capture the right policies for your organisation
• Appoint and empower a champion and ambassadors
• Embed social media policies internally
• Share your social media position publicly (and proudly)
• Adopt social media compliance as a professional development priority
• Involve your employees in social media, but put signposts in place
• Commit agency partners to shared ‘good behaviours’
• Take an active role in the debate
• Revisit your policies and standards (at least) annually
• Commit to ‘no go’ practices
Read the detail of all these and more at the campaign website www.keepsocialhonest.com. Spread the word – we need to #keepsocialhonest