Now, I like my privacy as much as the next person - a year ago I was the victim of online identity theft and fraud – but I also believe that the majority of online activity and websites are genuine and looking to provide a great customer experience.
Website owners across the land are now trying to work out the best way to abide by the law without scaring off customers with pop up banners (no one likes those much, do they?), unfamiliar words and terms (do you know what a CFTOKEN is??) and other such annoying factors.
In the past month I have read the ICO’s latest guidance, then the ICC guidance document and finally the Digital Cabinet’s guidance for not-for-profit organisations. With all those documents suggesting slightly different approaches I turned to my web agency for their opinion as well as looking what other top companies like BT and the Beeb are doing.
Longer term web browser providers (Google Chrome, IE, Firefox etc.) are looking at how to incorporate cookie acceptance into browsers as standard but for now all UK businesses must learn to live with the cookie law.
Oh, and if you were wondering what a CFTOKEN is it’s the name of one of the cookies we use to provide transaction support when using our online shopping facility.