20 October 2011 by Guest Blogger, Blake Farmer

You're more than four times as likely to die in a fire if your smoke alarm is not working. Unfortunately just half of all householders who own a smoke alarm say that they test regularly.

This video shows a mantelpiece clock melting in the heat of a house fire, which brings home the harsh reality of the consequences of a fire in the home. We thought that this was a clever (and timely) Fire Kills campaign which is worth sharing.

Let's encourage people to test their smoke alarm when they changed their clocks at the end of British summertime next weekend (29/30 October). Help it go viral and like the facebook page:  www.facebook.com/firekills