24 July 2012 by Becky Reid,

..I am a Chartered Marketer!

Following a number of years in the marketing profession along with two years CPD studying I have finally attained a piece of paper that shows I’m not just a pretty face, as the saying goes. So, how did I get to this point? And what is the point in doing such a qualification?

The ‘how’ is a long-winding road with a few turns, dead ends and high speed connections that I’m sure all of us have experienced throughout our careers. As a student I had no idea what I wanted to do, until a teacher said to me,’ You have the gift of the gab, go into marketing’. So I did. Well, it was clear that, whilst I’m a creative soul, I wasn’t going to become the next Anthony Gormley or Russell Flint (I was studying Art at the time).

With a degree in Design & Media Management in my back pocket I stepped into the working world, bright eyed and full of innocence about how marketing is actually done. I learnt on the job in a number of roles from Media Relations Exec and Marketing Exec to Art Buyer and and finally Marketing Manager by way of Press Officer. In that time (over 15 years I’ll have you know!) things have moved on in Marketing and I started to realise that I could get left behind if I didn’t get with the programme.

I took the plunge and joined the Chartered Institute of Marketing’s CPD scheme. This has involved two years of on the job training and self-development, identifying and plugging knowledge gaps, throwing myself into social and digital media with gay abandon and becoming a commentator on hot topics such as ambush marketing and the recent cookie law changes.

Which leads me to ‘what’s the point’? Well, the phrase ‘you snooze, you lose’ sums it up really. How are you going to keep on top of your game (and be able to command best salary) if you don’t keep your knowledge base completely up to speed? Learning doesn’t stop when you leave the classroom, which is why CPD is so good. You incorporate your learning into your daily routine; it gets you out and about, meeting like-minded people and I’ve certainly found it has given me an extra dimension to my marketing knowledge.

On that note I will leave you with a link to an amusing article on ambush marketing by Stewart Lee in yesterday’s Observer newspaper…I like your thinking Stewart!