Press release

07 September 2015

Global fire systems manufacturer Advanced has been selected to protect the new global headquarters of Landmark Group in Dubai.

Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East, Africa and Indian Subcontinent. It operates over 1,900 outlets encompassing over 24 million square feet and employs over 50,000 people.

Located on Dubai Marina, overlooking Sheikh Zayed Road, the flagship corporate HQ will boast 10 floors for parking, 19 floors for offices, an elevated glass boardroom on the 20th floor and 12 high-speed elevators. The consultant for this project is Arch Group, one of the leading consultants in the region.  

Steve Carroll, Advanced’s general manager for the Middle East, Asia and the Pacific, said: “Advanced is renowned for providing the best fire systems in the business and a project such as the Landmark Group HQ is an excellent opportunity to showcase what we can offer. The Axis panels that will be installed are reliable and intuitive, while also offer offering the flexibility to be upgraded and expanded in the future.”

A total of 4,500 devices will be installed in the new building, including six Advanced Axis four loop panels and 30 audio amplifiers, one dedicated to each floor of the building. Axis panels can be used in single loop, single panel format or easily configured into high speed, 200 panel networks covering huge areas. 

Advanced’s Axis fire systems are sold worldwide and are approved to the major international standards EN54 2,4&13 and UL864 9th edition and a host of regional and local standards. Alongside the core panel range, they include high performance device, module and peripheral ranges which combined with Advanced’s legendary ease of installation and configuration, make Axis customisable to almost any application.

Advanced is a world leader in the development and manufacture of intelligent fire systems. The legendary performance, quality and ease-of-use of its products sees Advanced specified in locations all over the world, from single panel installations to large multi-site networks. Advanced’s products include complete fire detection systems, multi-protocol fire panels, extinguishing control, fire paging and false alarm management systems. More details can be found on the website at